Dr. Alice Ngele Mwazuna

Lecturer - Marketing

Dr. Alice Ngele Mwazuna is a highly competent marketing professional with over 10 years experience in lecturing at the university level, active research, community engagement activities and university main stream administration with main research interests in product differentiation and consumer behavior.

Dr. Ngele holds a PhD in Business Administration (Marketing Option) from Jaramogi Oginga Odinga University of Science and Technology, Kenya, a Maters Degree in Business Administration (Marketing Option) from Kenyatta University, Kenya and a Bachelor of Business Administration Degree from Kenya Highlands Evangelical University, Kenya. She is additionally  a Certified Secretary (CS)K with Kenya Accountants and Secretaries National Examinations Board (KASNEB).

 

Qualifications

Doctor of Philosophy in Business Administration (Marketing Option), JOOUST

Master of  Business Administration (Marketing Option), KU

Bachelor of Business Administration (Strategic Management), KHEU

Certified Secretary (CS), KASNEB

Research Interests

Product Differentiation

Consumer Behavior

Publications

Jamada Matende 2Turyasingura John Boco3Agaba Moses4Arinaitwe Julius Byarugaba5Atukwase Jasper6Alice Ngele Mwazuna7Barigye Godfry8Turinawe Francis . (2026) . Effect of Procurement Preparation on Contract Management in Kabale District . Journal of Research Innovation and Implications in Education, .10(2). Kenya: , pp. (pp. 44 - 56)
Agaba Moses, 2 John Bosco Turyasingura, 3Arinaitwe Julius Byarugaba, Jasper Atukwase, Ngele Mwazuna Alice . (2026) . Stakeholders’ Decision Making and Sustainability of Potato Projects In Rubanda, Uganda . Asean International Journal of Business, 5(1), pp. 106-117
Nick Kanyesigye, Alice Ngele Mwazuna, Judith Bijurenda Asiimwe . (2025) . SOCIAL MEDIA ADVERTISING AND CUSTOMER BEHAVIOR AMONG COMMERCIAL RADIO STATIONS IN KABALE MUNICIPALITY, UGANDA . Available at: http://www.oapub.org/soc
Elizabeth Atuhurira, Alice Ngele Mwazuna, John Bosco Turyasingura, Judith Bijurenda Asiimwe . (2025) . LEVERAGING WOMEN EMPOWERMENT AS A STRATEGIC TOOL FOR POVERTY REDUCTION . European Journal of Economic and Financial Research, 9(4)

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