Communication, Branding and Marketing Department

Communication, Branding and Marketing Department

The Communication, Branding and Marketing Department is responsible for managing the University’s reputation through media relations, brand management, outreach, strategic marketing, digital communications, community, and public relations, and Supporting the University management in achieving the aims and objectives outlined within the University Strategy. Branding and brand positioning development and the production of toolkits required for its implementation across the University and beyond is one of the key roles of the unit. As such the mandate of the Communications, Branding & Marketing department extends into the external and internal publics of the university. Maintaining a healthy relationship between the University and its stakeholders is a vital role that this department plays directly or indirectly.

The Communication, Branding and Marketing Department is responsible for:

• Supporting the University management in achieving the aims and objectives outlined within the University Strategic plan
• University branding, brand asset management and brand positioning development and the production of toolkits required for its implementation across the university and in the external publics.
• Institutional Reputation Management including handling crisis communications
• Development of corporate-level internal communication and supporting the Academic registrar’s office in student recruitment campaigns
• Managing the University’s owned communications and marketing channels such as the website, corporate social media channels (Facebook, Twitter, YouTube, Instagram, LinkedIn) and the University’s Alumni database
• Initiating and conducting Market intelligence gathering and research in contemporary market education strategies
• Management of the University Communications, branding, Design and Print Framework
• Instilling and communicating good marketing and communications practices across the University.
• To provide toolkits including templates, guidance notes and policies to empower staff to work with us and to maximise, and coordinate, communications and marketing across the University.