Assessing the Role of Positioning Strategy on Market Performance of Soft Drinks Manufacturing Enterprises (SDMES) in Rwanda

Chapter Authors: P.Nimusima, C. Gasana, N. Karuhanga, C. Kampire, D.Mukarutesi

Bibliographical metadata

Publisher Springer Singapore
Place of Publication Singapore
DOI 10.1007/978-981-15-5046-1_1
In book Rwandan Economy at the crossroads of Development
Book Author(s) G. Gouranga, B.J Rukundo
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University Researchers

    • Affiliation

    University of Rwanda

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