Bridget Nantambi

Bridget Nantambi is an agribusiness professional, researcher, Agri-entrepreneur and innovator with over 5 years in agribusiness development. Bridget brings expertise in marketing, agricultural value chain development, research coordination, agro-processing and value addition.
She holds a Master in Agribusiness Management and a Bachelor in Agricultural and Rural Innovation both from Makerere University. She is an alumna of the Erasmus+ Programme exchange at Justus-Liebig University Giessen in Germany, where she studied in the Faculty of Agricultural Sciences, Nutrition Sciences and Environmental Sciences.
One of her notable achievements is her Masters research which focused on consumer acceptance and willingness to pay for innovated potato-based cookies in south-western Uganda, using Contingent valuation method, Logit and Tobit econometric models.
Her research interests include consumer behaviour, food markets, agricultural value chains, agro-industrialisation, value addition, agroecological innovations and sustainable agri-food systems. She is particularly interested in understanding how consumer preferences and market dynamics can support agricultural innovation, local food processing and sustainable food systems transformation.
Through her teaching, research and engagement with agribusiness practice, Bridget seeks to bridge the gap between agricultural innovation and market demand, contributing to inclusive agribusiness development and evidence-based agricultural policy in Uganda and beyond.