
Godfrey Joseph Sempungu
- Communication, Branding and Marketing Department
- gsempungu@kab.ac.ug | gsempungu@gmail.com
- +256755942603 | +256781942605
- Ph.D. (Cand), DBE, MPhil., MBA, BA, Dip.ED, ICDL, DELF A1
- KAB IDR | Google Scholar | ResearchGate | Academia
Godfrey has over 22 years of experience in teaching, strategy, marketing communications, customer experience, and managing brands. He has professional practice at both national and international levels. He is distinguished as a Marketing Warrior by the Uganda Marketers Society (UMS), the professional Association for Marketers. He also is a Mass Communication Professional (CMCP#23061801) Certified by the Canadian Institute of Mass Communication. He is a disruptive marketing strategist. He is an expert in digital and novel communications. Throughout his career, he has worked in a variety of multicultural environments, both in Africa and Europe. Currently, he is the Communication Consultant for the SEBU project (2023- 2026) that is funded by the JRS Biodiversity Foundation. He was the team leader of the UCU team that won the consortium Erasmus + Capacity Building in Higher Education (CBHE) DALILA project (2000-2023) funded by the European Commission. He is also the team leader of the Kabale University consortium project NISHATI (2024-2026) which is funded by the European Commission under CBHE. In addition, he is the KAB coordinator for the KA 171+ ICM with Sapienza University of Rome, he was the KAB coordinator for the European Union-funded SPEAK-UP Jean Monnet Module (2021-2024). In both Europe and Uganda, Godfrey has received awards for outstanding professional performance.
He is the Chairperson of the Administrative Staff Association at Kabale University. He was the founding Associate Dean of the School of Business and the inaugural Coordinator of the MBA Program at Uganda Christian University. His research interests are in complexity sciences, Digital Marketing, Economics, Communication, renewable energy, and sustainable business practices. He is the Principal consultant for Yosef Consults and the proprietor of Ekurukuru Sanctuary. Since 2002, he has served on several management committees, chaired boards, and taught at several universities in Uganda. In addition to training and developing several university curricula, he has supervised hundreds of undergraduate research projects and over 20 graduate students to completion. His expertise includes marketing, communication, curriculum design, integration, teaching, teaching media and sustainable business.
Download CVQualifications
- Ph.D. (Cand)
- Doing Business in Europe (DBE-Marketing), 2017, Hanze University of Applied Sciences – Groningen-Netherlands
- Master of Philosophy (MPhil.-Education), 2011, NLA University College -Bergen-Norway
- Master of Business Administration (MBA-Marketing), 2008, Makerere University Kampala,
- Bachelor of Arts (B.A), 2002, Uganda Christian University
- Concurrent Diploma in Education (Economics & Geography), 2002, Uganda Christian University
- International Computer Driving License (ICDL), 2004, (South Africa)
- DELF A1, 2022, French Ministry of Education
Research Interests
- Marketing
- Communication
- Complexity Sciences
- Social Media Marketing
- Digital Marketing (SEO, Analytics, Content Marketing)
- Education
- Sustainable Business Operations (Green marketing etc)
- Renewable Energy
Publications
Projects
Supervision
- Moses Lutwama:Impact of Job Design on Employee Satisfaction in Small Medium Enterprises (2009) MBA -completed
- Mukasa Elizabeth: An investigation into determinants of limited performance of MFI (2009)- MBA Completed
- Sr. Nabatanzi M Immaculate: The contribution of internal control systems to the success of selected Catholic founded projects in Kampala arch-diocese (2009)- MBA – completed
- Omach Doe Olore: The impact of budgetary control on financial performance in the public sector -2013 MBA – Completed
- Bwambale Robert: The Impact of leadership styles on the performance of human resource in local government institutions; a case of Kasese DLG (2013) MBA – Completed
- Drajeru Henry: The effect of food security on house hold income – 2013 MBA – Completed
- Bukirwa Grace: Challenges of customer handling procedures and their impact on customer satisfaction in the banking industry; a case of Post bank (2015) MBA – Completed
- Namagera Victoria: contribution of workplace diversity on organisational performance (2015) MBA – Completed
- Nakakande Jane: The effect of social network usage on employee performance in
Uganda (2015) MBA – Completed - Nakibuuka Sandra: the effect of employee development on staff productivity in commercial banks (2015) MBA – Completed
- Tusiime John Bagambi: Effect of corporate social responsibility on profitability and the environment in the financial services industry (2015) MBA – Completed
- Georgina Nakubulwa: The influence of customer relationship management initiatives on customer loyalty (2015) MBA – Completed
- Gloria Ashaba: Promotional based systems and motivation in Uganda Police Force (2017) MBA – Completed
- Patrick Tusiime: Social media advertisement: an empirical examination of
facebooks influence on consumer purchase decision of telecom products in Uganda (2017) MBA – Completed - Gerald Twesiime: Claims settlement and sale of insurance products in Uganda (2017) MBA – Completed
- Wasswa Kiberu: E-commerce adoption and SME performance in Uganda (2019) MBA – Completed
- Fortunate Oshemeire: online advertising and consumers’ attitudes: a study of UCU (2017) MBA – Completed
- Yvonne Kembabazi: The adoption of SNT’s in Business Networking; a focus on
Facebook in selected SME’s of Mukono municipality (2019). MBA – Completed - John Khauka: Promotional Communications and Students decision to join private universities; a case study of Kumi University. MA in Strategic Communication (2024) – Completed
- Trust Niwarinda: Social Media and Branding engagement; an assessment of Facebook usage on brand loyalty in selected insurance companies in Uganda. MA in Strategic Communication (2024) – Completed
Presentations
- Presented on ‘Practical Project Management-Regional workshop Sub Saharan Africa Project’, for the European Union Grant Holders on the 7th of February 2024.
- Participated in the Training of Trainers of DALILA project with a focus on Renewable Technologies, Green Business, Gender & Environment, and Circular Economy. Universidad de Cádiz, Spain (1st -3rd February 2023)
- Presented at the DALILA closing conference at the State University of Zanzibar in November 2023.
- Attended a Training workshop on the role of Media in National Security and Socio-Economic Transformation (24th – 25th April). Organised by the Office of the President and the Ministry of ICT and national Guidance.
- Presented at the DALILA closing conference hosted at Uganda Christian University November 2023
- Presented on ‘Women’s access to economic resources: Customised solutions for respective
communities’ – SPEAK-UP JEAN MONNET MODULE living lab hosted by Sapienza University of Rome. 20th June 2023 - Presented on ‘Economic perspectives on women’s empowerment’ at the Round Table of Experts under the SPEAK-UP JEAN MONNET MODULE hosted by Sapienza University of Rome on 12th May 2023.
More Information
Godfrey is a Marketing and business consultant, Communication expert, Education, and Business Management practitioner, training specialist, lecturer, and Emeritus Associate Dean of the School of Business. He has served in several key strategic and top, middle, and operational management positions. His area of expertise is in complexity sciences and disruptive strategy, Marketing, economics, and the designer of customised management training programs. Godfrey Chaired the UCU’s communications and Marketing committee for several years, Chair School collaborations committee, Postgraduate programs committee, He has also been the chair of the university eLearning committee, Lead Member, Mukono diocese Professionals steering committee, etc, Board chair Nezikookolima Junior school, Chair of the Nezikookolima investments club, He is the lead consultant for Yosef consults, Founder of the Ekurukuru Sanctuary, UCU Manager, for the European Commission-funded DALILA project on sustainable business and renewable energy – Total Grant total worth 999.937,00, member of the UCU-Business incubation Hanze foundation grant-winning team,
He started the MBA programme at UCU and the Kampala and Main Campus in 2015, and as Chair of the Faculty Postgraduate committee led to the development of several graduate programmes. As Chair of the UCU Communication and Marketing committee, he guided policy and strategy. He led to the crafting of UCU’s first communication and Marketing Strategy and Policy and revision of the same. He led the streamlining of the communication and marketing office and its transition from a singular PRO function. Consultancies work Notable consultancies that he did in change management and Team building:UN- International Organisation of Migration(2023), United Nations Development Porgram(2021), Habitat for Humanity International(2017), Uganda Christian University senior staff- (2018 and 2019) Makerere University retirement benefits scheme- (2020, 2021, 2022, 2023), Compassion international under their small scale business owners (Seeta CDC)-(2020), Mbuya parents staff school staff change management (2020), Uganda Christian University Mbale University college (2019)
Research Godfrey has done research in management and mentored several student research work and projects on digital marketing and marketing communication, Green marketing, entrepreneurship innovation, marketing, and complexity sciences. He has designed a new university curriculum for diploma, undergraduate and postgraduate programs for several universities in Uganda. He has also reviewed new curricula for universities. And taught at undergraduate and postgraduate university levels for the past 19 years in Uganda. |