
Godfrey Joseph Sempungu
- Communication, Branding and Marketing Department
- gsempungu@kab.ac.ug | gsempungu@gmail.com
- +256755942603 | +256781942605
- Ph.D. (Cand), DBE, MPhil., MBA, BA, Dip.ED, ICDL, DELF A1
- KAB IDR | Google Scholar | ResearchGate | Academia
As an experienced business consultant, Godfrey has extensive experience in a variety of fields. He has received awards for outstanding professional performance. He has more than 22 years of experience in teaching, research, marketing communication, entrepreneurship, sustainable business solutions, customer experience, communication and brand management. He has worked at both the national and international levels throughout his career.
He is recognized as a Marketing Warrior by the Uganda Marketers Society (UMS),the professional body for marketers in Uganda.  Additionally, he is a Certified Mass Communication Professional (CMCP#23061801) of the Canadian Institute of Mass Communication. He is an expert in disruptive marketing strategies. As an expert in digital and novel communications, he has many achievements to his credit. Over the course of his career, he has worked in a variety of multicultural environments, both in Africa and in Europe.
Throughout his career, he has been involved in several donor-funded projects related to biodiversity and sustainability. He currently leads the Kabale University team in the NISHATI consortium project, which is co-funded by the European Commission (2024-2026). This project is part of the Capacity Building in Higher Education (CBHE) program. Additionally, he serves as the KAB coordinator for the KA 171+ ICM mobility program with Sapienza University of Rome. In addition, he coordinated the SPEAK-UP Jean Monnet Module (2021-2024) funded by the European Union. In addition, he is the coordinator of the Kabale University team undertaking continental action research under the “Migration and Displacement Action Plan for Sub-Saharan Africa (2024-2027). Co-funded by the European Commission, this 11-member project consortium aims to develop policy-oriented research on migration and displacement in the Sub-Saharan region.
Currently, Godfrey serves as the Communication Consultant for the SEBU (Site Selection to Protect Papyrus Endemic Biodiversity in Uganda) project (2023-2026) funded by the JRS Biodiversity Foundation. Kabale University is hosting this project, which involves multiple partners. This project investigates the endemic species (birds and herpes) found in papyrus wetlands at high altitudes within the Albertine region. He has also led the team at Uganda Christian University on the DALILA Erasmus+ Capacity Building in Higher Education (CBHE) project on renewable energy and sustainable business. This project was co-funded by the European Commission (2000-2023).
Currently, he serves as the Chairperson of Kabale University’s Administrative Staff Association. He was the founding Associate Dean of Uganda Christian University’s School of Business and the inaugural Coordinator of the MBA program. In addition to complexity sciences, his research interests include digital marketing, economics, communication, renewable energy, and sustainable business practices. He is a Principal Consultant with Yosef Consults and the proprietor of Ekurukuru Sanctuary. He has served and still serves on several management committees, chaired boards, and taught at several universities in Uganda since 2002. He has developed several university curricula and supervised several undergraduate & graduate research projects over the years.
Download CVQualifications
- Ph.D. (Cand)
- Doing Business in Europe (DBE-Marketing), 2017, Hanze University of Applied Sciences – Groningen-Netherlands
- Master of Philosophy (MPhil.-Education), 2011, NLA University College -Bergen-Norway
- Master of Business Administration (MBA-Marketing), 2008, Makerere University Kampala,
- Bachelor of Arts (B.A), 2002, Uganda Christian University
- Concurrent Diploma in Education (Economics & Geography), 2002, Uganda Christian University
- International Computer Driving License (ICDL), 2004, (South Africa)
- DELF A1, 2022, French Ministry of Education
Research Interests
- Marketing
- Communication
- Complexity Sciences
- Social Media Marketing
- Digital Marketing (SEO, Analytics, Content Marketing)
- Education
- Sustainable Business Operations (Green marketing etc)
- Renewable Energy
Publications
Projects
Supervision
- Moses Lutwama:Impact of Job Design on Employee Satisfaction in Small Medium Enterprises (2009) MBA -completed
- Mukasa Elizabeth: An investigation into determinants of limited performance of MFI (2009)- MBA Completed
- Sr. Nabatanzi M Immaculate: The contribution of internal control systems to the success of selected Catholic founded projects in Kampala arch-diocese (2009)- MBA – completed
- Omach Doe Olore: The impact of budgetary control on financial performance in the public sector -2013 MBA – Completed
- Bwambale Robert: The Impact of leadership styles on the performance of human resource in local government institutions; a case of Kasese DLG (2013) MBA – Completed
- Drajeru Henry: The effect of food security on house hold income – 2013 MBA – Completed
- Bukirwa Grace: Challenges of customer handling procedures and their impact on customer satisfaction in the banking industry; a case of Post bank (2015) MBA – Completed
- Namagera Victoria: contribution of workplace diversity on organisational performance (2015) MBA – Completed
- Nakakande Jane: The effect of social network usage on employee performance in
Uganda (2015) MBA – Completed - Nakibuuka Sandra: the effect of employee development on staff productivity in commercial banks (2015) MBA – Completed
- Tusiime John Bagambi: Effect of corporate social responsibility on profitability and the environment in the financial services industry (2015) MBA – Completed
- Georgina Nakubulwa: The influence of customer relationship management initiatives on customer loyalty (2015) MBA – Completed
- Gloria Ashaba: Promotional based systems and motivation in Uganda Police Force (2017) MBA – Completed
- Patrick Tusiime: Social media advertisement: an empirical examination of
facebooks influence on consumer purchase decision of telecom products in Uganda (2017) MBA – Completed - Gerald Twesiime: Claims settlement and sale of insurance products in Uganda (2017) MBA – Completed
- Wasswa Kiberu: E-commerce adoption and SME performance in Uganda (2019) MBA – Completed
- Fortunate Oshemeire: online advertising and consumers’ attitudes: a study of UCU (2017) MBA – Completed
- Yvonne Kembabazi: The adoption of SNT’s in Business Networking; a focus on
Facebook in selected SME’s of Mukono municipality (2019). MBA – Completed - John Khauka: Promotional Communications and Students decision to join private universities; a case study of Kumi University. MA in Strategic Communication (2024) – Completed
- Trust Niwarinda: Social Media and Branding engagement; an assessment of Facebook usage on brand loyalty in selected insurance companies in Uganda. MA in Strategic Communication (2024) – Completed
Presentations
- Presented on ‘Practical Project Management-Regional workshop Sub Saharan Africa Project’, for  the European Union Grant Holders on the 7th of February 2024.
- Participated in the Training of Trainers of DALILA project with a focus on Renewable Technologies, Green Business, Gender & Environment, and Circular Economy. Universidad de Cádiz, Spain (1st -3rd February 2023)
- Presented at the DALILA closing conference at the State University of Zanzibar in November 2023.
- Attended a Training workshop on the role of Media in National Security and Socio-Economic Transformation (24th – 25th April). Organised by the Office of the President and the Ministry of ICT and national Guidance.
- Presented at the DALILA closing conference hosted at Uganda Christian University November 2023
- Presented on ‘Women’s access to economic resources: Customised solutions for respective
communities’ – SPEAK-UP JEAN MONNET MODULE living lab hosted by Sapienza University of Rome. 20th June 2023 - Presented on ‘Economic perspectives on women’s empowerment’ at the Round Table of Experts under the SPEAK-UP JEAN MONNET MODULE hosted by Sapienza University of Rome on 12th May 2023.
More Information
Godfrey is a Marketing and business consultant, Communication expert, Education, and Business Management practitioner, training specialist, lecturer, and Emeritus Associate Dean of the School of Business. He has served in several key strategic and top, middle, and operational management positions. His area of expertise is in complexity sciences and disruptive strategy, Marketing, economics, and the designer of customised management training programs. Godfrey Chaired the UCU’s communications and Marketing committee for several years, Chair School collaborations committee, Postgraduate programs committee, He has also been the chair of the university eLearning committee, Lead Member, Mukono diocese Professionals steering committee, etc, Board chair Nezikookolima Junior school, Chair of the Nezikookolima investments club, He is the lead consultant for Yosef consults, Founder of the Ekurukuru Sanctuary, UCU Manager, for the European Commission-funded DALILA project on sustainable business and renewable energy – Total Grant total worth 999.937,00, member of the UCU-Business incubation Hanze foundation grant-winning team,
He started the MBA programme at UCU and the Kampala and Main Campus in 2015, and as Chair of the Faculty Postgraduate committee led to the development of several graduate programmes. As Chair of the UCU Communication and Marketing committee, he guided policy and strategy. He led to the crafting of UCU’s first communication and Marketing Strategy and Policy and revision of the same. He led the streamlining of the communication and marketing office and its transition from a singular PRO function. Consultancies work Notable consultancies that he did in change management and Team building:UN- International Organisation of Migration(2023), United Nations Development Porgram(2021), Habitat for Humanity International(2017), Uganda Christian University senior staff- (2018 and 2019) Makerere University retirement benefits scheme- (2020, 2021, 2022, 2023), Compassion international under their small scale business owners (Seeta CDC)-(2020), Mbuya parents staff school staff change management (2020), Uganda Christian University Mbale University college (2019)
Research Godfrey has done research in management and mentored several student research work and projects on digital marketing and marketing communication, Green marketing, entrepreneurship innovation, marketing, and complexity sciences. He has designed a new university curriculum for diploma, undergraduate and postgraduate programs for several universities in Uganda. He has also reviewed new curricula for universities. And taught at undergraduate and postgraduate university levels for the past 19 years in Uganda. |